Mr Jens Thraenhart has been appointed as the new CEO of Barbados Tourism Marketing INC, effective November 1st 2021.
Mr Thraenhart emerged as the top candidate from an initial pool of 178 candidates of qualified professionals from around the world.
Thraenhart is a German Canadian tourism practitioner for nearly 30 years and is well versed in global tourism strategy and execution. He has worked across tourism boards from North America to Asia. He spent almost eight years in office at Mekong Tourism.
Thraenhart also worked for the Canadian Tourism Commission (now Destination Canada) and Fairmont Hotels & Resorts and co-founded travel technology agency Dragon Trail.
Barbados Marketing Inc Chairperson, Mrs Roseanne Myers confirmed the appointment. “The team at the Barbados Tourism Marketing Inc has done a great job of reopening markets, using their knowledge and experience and established trade relationships. ‘
”As a board, we believe that Jens’ international tourism experience and his proven track record in strategy execution and entrepreneurial perspectives, the BTMI will emerge from this period of the pandemic, a much stronger, high-performing destination marketing company.”