Always innovative are the marketing gurus in British Airways. The airline currently has in service a small number of Boeing 747s that are still fitted with the old First product. Now BA has announced that it will no longer offer a First product on these aircraft, starting from 28th October 2014. The aircraft will instead operate in a new three-class 66J/36W/235Y configuration, with the old First seats being sold as Club World seats at Club World prices.
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