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Abu Dhabi Expands Travel Industry E-Learning Programme

Abu Dhabi Expands Travel Industry E-Learning Programme

The Department of Culture & Tourism Abu Dhabi is expanding its travel industry e-learning programme that was launched last year as part of its Covid-19 response.

Launched in May 2020, the e-learning tool has been rolled out across the markets in 17 different countries and in seven different languages.

So far, 13,670 applicants have registered for the course and more than 7,000 have graduated as ‘Abu Dhabi Specialists’.

“Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination,” said HE Ali Hassan Al Shaiba, Executive Director of Marketing and Tourism at DCT Abu Dhabi.  

“As we open up to travellers from across the world once again, we are confident the Programme has increased awareness of Abu Dhabi’s amazing offerings, which in turn will lead to increased sales activity and lengths of stay for visitors.”

New Modules

Abu Dhabi skyline at sunet

The enhanced programme will include three new modules to equip agents with knowledge about:

  • Expo 2020 Dubai: The Expo 2020 Dubai module provides a comprehensive overview, including the history of World Expos, Expo 2020’s incredible programming, including events, art, culture and world-class entertainment from more than 190 participating countries. Users will learn about the Thematic Pavilions and Expo’s overarching purpose of Connecting Minds, Creating the Future as well as its business and MICE offering at an array of venues, including Dubai Exhibition Centre, Expo 2020. They will also discover how Expo’s legacy will live on in the form of District 2020, a model global community of the future, after Expo closes its doors on 31 March, 2022.
  • Abu Dhabi as a Meetings, Incentives, Conferencing and Exhibitions (MICE) destination: This module highlights the unique venues that Abu Dhabi has to offer for MICE groups, such as Qasr Al Hosn, Ferrari World Abu Dhabi, Warner Bros World Abu Dhabi and Etihad Arena. It also provides ideas for the different MICE activities that teams can experience during their stay in Abu Dhabi, such as kayaking at Louvre Abu Dhabi or through the mangroves, teambuilding at the Yas Island theme parks, pearl diving, rooftop walks or zip lines at Ferrari World Abu Dhabi, just to name a few.
  • Abu Dhabi’s Culture assets and programmes: The module will aim to raise knowledge and understanding of Abu Dhabi’s cultural attractions and programmes by covering the history of the different culture assets, visitor experience and what to expect when visiting, as well as highlighting cultural events such as the Culture Summit Abu Dhabi, among others.

The programme is available in 17 markets (USA, Canada, UK, Ireland, France, Italy, Germany, Russia & CIS, China, India, Australia, New Zealand, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar) and in seven different languages (Arabic, English, German, French, Italian, Russian and Mandarin).

The new modules will be progressively rolled out in different markets and languages, and the Abu Dhabi specialists will be accorded the ‘advanced’ certification upon completion. More information about the Abu Dhabi Specialists Programme is available at www.abudhabispecialist.com.

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Fionn Davenport is the editor-in-chief of the ITTN group, including ITTN and ITTN Ireland. He's one of Ireland's best-known travel journalists and writers, with nearly 30 years' experience writing guidebooks for Lonely Planet and others.

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