Tourism Ireland’s golf promotional programme for 2026 kicks off this week at the PGA Show in Orlando, Florida. Twenty-seven (27) golf and tourism operators from Ireland are taking part in this important event in the golfing calendar. The PGA Show is one of the biggest golf exhibitions in the United States and attracted around 30,000 golf professionals and journalists last year.
Before the PGA show in Orlando kicked off, Ireland’s world-class golf was highlighted to around 120 golf pros and buyers, at a special Ireland Golf Day – sponsored by Tourism Ireland, North & West Coast Links Golf Ireland and SWING Golf Ireland – at the Reunion Resort & Golf Club near Orlando.
On day two of the show, Tourism Ireland organised a panel discussion for top American golf journalists. The panel included Fraser Thomson, Director of Golf at Adare Manor; Kevin Friend, Executive Producer of Golfing the World TV; and Kyle Phillips, President of Kyle Phillips Golf Course Design. The panel discussion provided an excellent opportunity to highlight our superb golf, as well as the fact that the Ryder Cup will take place at Adare Manor next year.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “The American golf market remains a priority for Tourism Ireland in 2026 and we will continue to promote Ireland as a top golf destination. We’re also taking every opportunity to highlight the fact that Adare Manor will host the Ryder Cup next year and that the Walker Cup will take place in Lahinch and the Irish Open at Trump International Golf Links in Doonbeg this year. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events, in the US and in our other important golf markets.
“Golf is the world’s largest sports-related travel market and Tourism Ireland, together with our partners Fáilte Ireland and Tourism NI, is working hard to drive home the message that Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”
