Tourism Ireland has teamed up with former rugby player Rory Best in its latest campaign to promote Northern Ireland in Britain.
The promotion includes an online video, presented by Rory Best, which is part of a wider partnership with The Telegraph and is one element of Tourism Ireland’s latest £4m multi-media promotional campaign, to boost travel from GB to Northern Ireland over the coming months.
The theme of Rory’s video is ‘Little Stories, Giant Spirit’ and it’s designed to give viewers in GB a taste of Northern Ireland – told by a well-known local – and showcase our beautiful landscape. Rory, who lives in Co Down, filmed at a number of locations, including Fodder café in Finnebrogue Woods, Ardglass Golf Club and Castlewellan Forest Park, where he enjoyed a Mourne Trails & Ales Tour and a visit to Whitewater Brewery. The video also features footage of Belfast, Derry-Londonderry and the Giant’s Causeway.
The video will be shared on Tourism Ireland’s social media and digital platforms. The promotion also includes an article in the online version of The Telegraph, titled ‘Rory’s Northern Ireland’.
Judith Cassidy, Tourism Ireland’s Acting Head of GB, said: “Tourism Ireland is delighted to share our latest video, featuring Rory Best visiting some of his favourite places in Northern Ireland. It’s a great way to shine a spotlight on our spectacular scenery, world-class golf and superb culinary offering. We hope that the video will inspire viewers in GB to follow in Rory’s footsteps and come and visit Northern Ireland in 2023.”
In the video, Rory Best says: “Northern Ireland means home to me. There are so many hidden gems there – the scenery you come across is absolutely breath-taking.”
He continues: “Northern Ireland is full of incredible characters. No matter whether you’re at the golf club, you’re down the local harbour and the fishermen are coming in, at the pub in Belfast city centre or Derry-Londonderry, or the Giant’s Causeway – you can be assured you’ll come away thoroughly enjoying your experience.”
