Tourism Ireland, together with a delegation of 14 tourism companies from Ireland and four American tour operators, is undertaking a sales blitz in the United States this week.
The ‘Best of Ireland’ sales mission is visiting key cities, including Houston, Los Angeles, Portland and Seattle. The busy schedule includes a B2B event in each location, as well as interactive presentations showcasing Ireland – with the delegation promoting and selling their products and services to the hundreds of American travel agents in attendance.
Hundreds of commercial meetings are taking place this week, to drive partnership and tourism growth from the United States in 2026 and beyond.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our ‘Best of Ireland’ sales mission this week offers a valuable platform to showcase Ireland to key US travel professionals. It gives our tourism partners from Ireland and the US an important opportunity to inform and influence the travel agents they meet in Houston, Los Angeles, Portland and Seattle – highlighting what makes Ireland special and encouraging them to feature the destination in future programmes and recommend it to their clients.”
The United States remains an extremely important market for tourism to Ireland. This summer will see direct flights from a record 23 gateways across the US, making it easier than ever for American holidaymakers to visit Ireland.
