Tourism Ireland has taken its Ireland: Home of Halloween promotion to the streets of London.
There were eerie scenes in central London yesterday morning, when five mysterious figures appeared at various locations, with one purpose – to share the ancient story of Halloween and highlight the fact that the island of Ireland is the true home of Halloween.
Halloween is one of the world’s favourite festivals but not everyone knows that it originated here in Celtic culture around 2,000 years ago.
Tourism Ireland is sharing the story of Halloween and its ancient roots in Ireland – in Great Britain and in other key tourism markets around the world.
The organisation is highlighting Halloween as an iconic reason to visit in autumn, inviting people to come and experience Halloween, where it all started, taking in festivals like Derry Halloween – the largest festival of its type in Europe, Púca in Ireland’s Ancient East, the Bram Stoker Festival in Dublin, fire and shadow processions in Limerick, Longford and Waterford, the Macnas parade in Galway and many more.
