HomeIrish NewsTourism Ireland Returns to Australia and New Zealand After 3 Years

Tourism Ireland Returns to Australia and New Zealand After 3 Years

After three years of virtual events, Tourism Ireland’s first in-person sales mission to Australia and New Zealand since before the pandemic is taking place this week.

Tourism Ireland, together with 9 tourism companies from Ireland, is undertaking the ten-day sales blitz which will visit Brisbane, Sydney, Melbourne and Auckland.

The sales mission will involve the companies from Ireland meeting, and doing business with, hundreds of influential travel agents, tour operators, airlines and travel journalists through a series of workshops and networking events. 

The aim is to engage with travel professionals in the four cities who are currently selling Ireland, or who have good potential to sell the destination in the future – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes.

Tourism companies from Ireland participating in Tourism Ireland’s 2023 sales mission to Australia and New Zealand, with Sofia Hansson (second left) and Alison Metcalfe (fourth left), both Tourism Ireland, in Sydney.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Our sales mission is an important element of our programme of activity in Australia and New Zealand this year – to highlight the many things to see and do, and all that is new and exciting, on a holiday in Ireland. It gives our tourism partners from Ireland an excellent platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.”

In 2019, Tourism Ireland welcomed 252,000 visitors from Australia and New Zealand to the island of Ireland, whose visits delivered €245m for the economy.

Tourism companies taking part in Tourism Ireland’s sales mission to Australia and New Zealand include:

  • EPIC The Irish Emigration Museum
  • Griffin Group
  • Hastings Hotels
  • Killeavy Castle Estate
  • MCT Irish Tours
  • Original Irish Hotels
  • Park Hotel Kenmare
  • Titanic Belfast
  • Visit Derry
Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.

Must Read