Tourism Ireland is rolling out a new campaign, in Germany, to promote Ireland’s Hidden Heartlands and cruising holidays on the River Shannon.
The campaign looks to particularly highlight the eco-friendly cruisers on the Shannon.
This year, 240 inland cruisers on the Shannon are moving to sustainable HVO (hydrotreated vegetable oil) fuel, reducing their carbon emissions by 92% – so a key message for Tourism Ireland is the fact that a cruising holiday on the Shannon is more environmentally friendly than ever.
The aim of the campaign is to promote the beautiful landscapes and tranquillity that await German holidaymakers on one of Ireland’s most iconic waterways.
Tourism Ireland also aims to grow business outside of the peak summer months for the inland cruise operators and other tourism businesses in Ireland’s Hidden Heartlands.
The campaign involves Tourism Ireland sharing engaging photos and videos on Facebook, Instagram and Pinterest.
New pages about cruising on the Shannon have been created for Tourism Ireland’s website Ireland.com; and email marketing with a boating theme has been shared with Tourism Ireland’s database of German consumers.
In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “Our latest campaign is showcasing Ireland’s Hidden Heartlands and cruising holidays on the Shannon. Our aim is to inspire German holidaymakers to come and discover this part of Ireland and enjoy a holiday which allows them to connect with nature and enjoy spectacular landscapes. A key message for Tourism Ireland is that cruising on the River Shannon is more eco-friendly than ever from this year, with the cruisers now using sustainable fuel.”
