HomeIrish NewsTourism Ireland Partners with VisitBritain for B2B Workshops in Frankfurt

Tourism Ireland Partners with VisitBritain for B2B Workshops in Frankfurt

Ireland is being promoted to 27 German, Austrian and Swiss tour operators at Tourism Ireland’s B2B workshop in Frankfurt this week, which has been organised in partnership with VisitBritain

A total of 32 tourism companies from Ireland are taking part, meeting and doing business with tour operators who bring valuable tourists to the island of Ireland each year or who’re considering programming Ireland for the first time.

Around 860 meetings will be conducted at the workshop, which will be followed by a networking session – providing a valuable opportunity for the businesses from Ireland to showcase and sell their products and services, as the tour operators sign contracts for 2025 and beyond.

Tourism Ireland and its partners from Ireland are reminding the German, Austrian and Swiss travel professionals about the many great things for their clients to see and do here – including the country’s beautiful landscapes, rich heritage, great food and drink, as well as our world-class attractions and outdoor experiences. 

Nadine Lehmann, Tourism Ireland’s Manager for Germany, said: “We’re delighted to partner with VisitBritain to bring together these key travel professionals from Germany, Austria and Switzerland, to do business with our partners from Ireland this week. Our aim is to connect our partners with the influential tour operators who bring valuable tourists to Ireland and who are now contracting for 2025 and beyond.”

Geoff Percival
Geoff Percival
Geoff has worked in business, news, consumer and travel journalism for more than 25 years; having worked for and contributed to the likes of The Irish Examiner, Business & Finance, Business Plus, The Sunday Times, The Irish News, Senior Times, and The Sunday Tribune.
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