Tourism Ireland highlighted Ireland as a premier destination for luxury and experiential travel at the recent PURE Life Experiences in Marrakesh – a prestigious travel event which combines formal business appointments with networking opportunities.
Experiential tourism invites travellers to immerse themselves in authentic and meaningful experiences when visiting a destination, connecting more deeply with the destination’s culture and people. Ashford Castle and Ballyfin Demesne joined Tourism Ireland at the event.
The three-day event was attended by international luxury travel buyers and tour operators, as well as travel journalists representing major international publications such as Condé Nast Traveler and Travel + Leisure. The event was an excellent platform to position Ireland as a top destination for luxury and experiential travel.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “PURE Life Experiences was an excellent platform to showcase Ireland as a superb destination for luxury and experiential travel – positioning Ireland as a destination that offers not only stunning landscapes and heritage, but authentic and high-quality travel experiences that allow travellers to create a deeper connection with the local communities they visit.
“The format of bespoke one-to-one appointments and informal networking provided a valuable opportunity to meet, and connect with, the international luxury travel buyers, global tour operators and travel journalists in attendance – ensuring Ireland is ‘top of mind’ for them when they’re recommending destinations to their clients and sharing travel inspiration with their readers.”
