Tourism Ireland co-sponsored a special reception in the House of Lords in London today – as part of an extensive programme of St Patrick’s Day 2026 promotional activity in Great Britain and elsewhere around the world. The event, celebrating British Irish relations, was attended by members of the House of Commons and House of Lords, as well as leaders of the Irish community living in London and influential British travel trade and media contacts.
St Patrick’s Day offers a unique opportunity for tourism to the island of Ireland – with this time of year both attracting visitors to the island and being important for teeing up bookings for the season ahead through the heightened profile created. Over the coming week, Tourism Ireland will undertake a major programme of media, travel trade and consumer promotions to capitalise on Ireland’s heightened profile once again around 17th March. The organisation’s programme will span Great Britain, Mainland Europe, North America and Australia.
