Guinness Storehouse – ranked as Ireland’s leading visitor attraction – has marked its 25th anniversary, hot on the heels of welcoming its 25 millionth visitor.
In the last 12 months, the Guinness Storehouse – which was Ireland’s sole winner at last year’s World Travel Awards (landing the World’s Leading Beer Tour Visitor Experience award for the third straight year) – saw a 10% increase in total visitor numbers, welcoming 1.65 million visitors to Dublin from across the world.
Some 1.5 million pints of Guinness and Guinness 0.0 were served, an impressive 102,000 new pint pouring experts were certified by the Guinness Academy. Romance was in the air as The Gravity Bar witnessed 12 proposals (they all said yes) as well as welcoming its most senior guest at 98 years young.
“This year, we were incredibly proud to have welcomed 25 million visitors since opening in 2000, which is testament to the world-class experience, innovation, and enduring appeal of the Guinness Storehouse, as well as the power of Irish hospitality,” said Catherine Toolan, Managing Director, Diageo Irish Brand Homes.
“Since opening our doors, the Guinness Storehouse has captivated millions with its rich history, engaging storytelling and innovative exhibits that underscore the growing demand for experiences that connect domestic and international visitors with local culture and the heart and soul of Guinness.“
Now, the Home of Guinness is set to write a bold new chapter in its extraordinary journey, with over 265-years of stories from the Guinness archives coming alive across seven floors, through Alive in 25, an exciting year-long campaign that sets to celebrate even more cultural events and community initiatives.
“Guinness Storehouse Alive in 25 is our way to create a year of magic that will reflect the vibrancy and dynamism of our customers, community and culture, at the Home of Guinness.” said Ms Toolan.
