More than 2 million viewers across Britain tuned into a new TV series – on ITV1 – called Tour de Fred: Northern Ireland, fronted by TV presenters Fred Sirieix, of First Dates fame, last month
The filming of the series was supported by Tourism Ireland and Irish Ferries.
In the five-part series – which was devised by Holywood-based Waddell Media – viewers saw Fred take on a cycle time trial challenge against the backdrop of Northern Ireland’s stunning scenery. His adventure took him from the Mourne Mountains and Strangford Lough, to Belfast for a boxing lesson and bacon baps, the Causeway Coast for some golf and hurling, as well as to Derry for last year’s Halloween celebrations.
The show, which is also available to stream on ITVX, aligns with Tourism Ireland’s ambition to encourage sustainable exploration of the island of Ireland by the country’s overseas visitors. Viewers inspired by Fred’s adventure and want to discover more about the places he visited can find out more on a specially-created page on Tourism Ireland’s website Ireland.com.
Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Tourism Ireland was delighted to co-produce ‘Tour de Fred: Northern Ireland’ and showcase our world-class tourism offering to viewers across Britain. Fred’s cycling journey, through Northern Ireland’s majestic mountains and stunning coastal routes, truly captures the heart of the destination and we’re confident it will inspire viewers across Britain to explore the destination for their next holiday.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity to inspire potential British travellers about what the island of Ireland has to offer for a holiday in 2025 and beyond.”
Commenting on his visit, Fred Sirieix said: “It’s just stunning. The breadth and the diversity of the sceneries that you see are fantastic, as well as the warmth and the welcome of the people.”
