Dublin City Council has launched a new promotional campaign encouraging people to ‘Feel Dublin City Twinkle’ this festive season.
The campaign promotes the special experience that is Dublin city centre at Christmas. Over six weeks the campaign will highlight a range of wonderful attractions and great experiences that people of all ages can enjoy as well as supporting businesses by promoting Christmas markets, shopping and nightlife in the city centre.
“Dublin at Christmas is like nowhere else. When our city begins to twinkle, with light, with music, with the energy of families and friends coming together, you can feel something special in the air. It’s a season that reminds us of who we are as Dubliners: welcoming, warm, full of joy and full of heart,” said the Lord Mayor of Dublin, Councillor Ray McAdam.
“This year’s ‘Feel Dublin City Twinkle’ campaign invites everyone to rediscover that magic. To wander our streets and squares, to enjoy our markets, cafés, and shops, and to support the local businesses that bring life to our city centre. Christmas in Dublin isn’t just something you see — it’s something you feel! So, I encourage everyone to come in, be part of it, and let the sparkle of our capital lift your spirits this festive season”.
The cross-organisational, multi-channel, multi-platform Christmas campaign:
- encourages people to experience the excitement of Christmas in Dublin city;
- highlights a wide range of family and festive events throughout the city centre at Christmas;
- promotes the retail and hospitality offerings;
- makes it easy for people to find out more about events that are supported by Dublin City Council with dedicated web pages on the Dublin City Council website;
- provides information on the ease of travelling into the city
Combining the reach of Video On Demand, press, radio, outdoor, digital and social media channels, the six-week campaign will be seen, heard and engaged with by people throughout Dublin and nationwide.
