It’s ski time – with the best opening season ski conditions in years, it’s time to book that Söll ski holiday for your clients!
The travel trade in Ireland can always be confident about booking a Ski Holiday to Austria.
Austria continues to hold first position as Ireland’s most trusted and best-selling winter ski destination, consistently voted “Best Winter Ski Destination” by Irish travel agents over many years.
The resort of Söll in the Wilder Kaiser region of Austria’s Tirol, is a great choice for families and groups. The resort has been open since the beginning of December and with a long booking season until March 2026 and excellent deals, especially for January and March.
It represents a well-established, high-performing product with decades of repeat Irish business, strong brand recognition and a proven reputation for value, access and quality.
Söll is a recommended choice for first-time skiers, thanks to its accessibility, full-day ski school availability, competitive pricing and ease of movement around the wider SkiWelt area. With over 179 kms of piste, there is something for every level, from beginners to advanced skiers, even though it is not a high-altitude resort. One of the biggest advantages for Irish skiers, is the quick and easy access from Munich for short breaks! With 90 lifts and 80 mountain restaurants, the experience is hard to beat.
Söll offers a great range of accommodation, from excellent 4-star superior, 4-star, and 3-star hotels to plenty of reasonably priced B&B pensions and apartments for those seeking value. Prices in the resort are very reasonable too! A large beer comes in at under €6 and local Austrian wines offer fantastic value as well.
As a long-standing winter favourite, the resort continues to feature prominently with Ireland’s key ski operators such as Crystal Ski and Topflight, while also offering agents a direct booking route via the official Wilder Kaiser platform (www.wilderkaiser.info), through which accommodation, lift passes, transfers, dining and experiences can be arranged easily for travel agents building dynamic packaging.
Söll is well located – with easy access from Munich Airport – perfect for short breaks
Söll is located approximately 1.5 hours from Munich Airport, with daily Aer Lingus services from Dublin and seasonal winter flights from Cork. The resort can also be reached via Innsbruck or Salzburg in similar transfer times, creating three airport options suitable for packaging short-break itineraries, late-season value holiday departures, as well as traditional week-long stays. There are also excellent transfer services with Four Seasons/Tirol Taxi and other local transfer companies.
Car hire from Munich Airport is also a great option, just be sure to request winter tyres if you’re travelling in January or February. The drive to Söll is straightforward and mostly motorway with only the final 20 minutes on smaller roads, so you can feel confident and reassured about the journey.
Something for the Whole Family – a superb choice of apres-ski activities!
Söll offers night skiing, lift-accessed family toboggan runs, guided winter walking routes, snow-shoe trails and touring across the region – ideal for families and groups!
Söll – Incredible Culinary and Music Experiences
Söll differentiates itself strongly in food-led and lifestyle-driven dining with over 80 mountain restaurants across the SkiWelt accessible from the resort, as well as great restaurants in Söll’s village centre!
Live music is a big part of Söll’s charm, with nightly performances in selected venues throughout the resort. Be sure to check out favourites like the Austria Bar, Moonlight, or the Whiskey Mühle for a great night out.
Accommodation & Hospitality
Accommodation standards in Söll are shaped by its family-run hotel culture. We particularly liked Hotel Greil, a four-star Wine and Gourmet hotel with spa facilities, premium dining, wine collections and the only dedicated Riedel Room of its kind in Europe, alongside a panoramic indoor pool overlooking the Wilder Kaiser peaks.
Many hotels include breakfast, afternoon snacks, multi-course evening dining and full wellness access as standard.
Value, Pricing & Great January and March deals!
Austria is repeatedly noted as one of the best value destinations in Europe for its combined pricing on lift passes, hotel stays, food and drink. Lift passes are competitively positioned, with 2025/26 winter rates listing:
● €344 for a 5-day adult pass
● €172 for children
● JanuaryPlus Specials – with the Söll Wilder Kaiser Guest Card you receive on arrival…
● 1 x Free Ski Guiding
● 1 x Free Night Tobogganing
● 1 x Free Snowshoe Hiking
● Ladies Day Wednesday 7th January 2026
● MarchPlus Specials
· SuperSki Weeks and FamilySki Weeks 14th March to the 6th April 2026
Söll’s ski season runs from December to Easter, depending on snow conditions, allowing travel agencies and tour operators to maximise long selling windows across early-season availability, core mid-winter departures and late-season promotional pricing that remains popular with the Irish market. Check it out on Söll’s LiveCam: https://www.wilderkaiser.info/en/webcam-livecam-hohe-salve.html
Book now! Söll #evenbetterinreality
