ITTN’s Sophie Power joined a curated FAM trip – with the Moroccan National Tourist Office – showcasing some of Morocco’s most captivating destinations.
Over six immersive days, the group journeyed from Agadir’s sun-drenched coastline to the bohemian, windswept charm of Essaouira, before diving into the vibrant sights, sounds and flavours of Marrakech. Along the way, Sophie gained valuable insights into Morocco’s diverse hospitality scene, its cultural depth and the unique experiences that continue to make the country an increasingly sought-after destination for travellers.
Agadir: A Warm Welcome to Morocco
The trip began on November 17th, with Sophie arriving in Agadir and enjoying lunch at Anaw at the Hilton Taghazout Bay Beach Resort & Spa. After hotel check-in, the group visited several Taghazout properties, including the Hyatt Regency, before dining at Paper Moon at the Fairmont.
On November 18th, Sophie took part in a guided tour of Agadir’s souks, corniche and kasbah, followed by lunch at Pure Passion Restaurant. Afternoon hotel visits and a relaxing boat tour led into an evening visit and dinner at Riad Villa Blanche.
Essaouira: Coastal Colour & Culture
On November 19th, the group travelled to Essaouira for a visit and lunch at the vibrant Salut Maroc. A guided tour of the medina highlighted the city’s artistic flair, before continuing onward to Marrakech. That evening, Sophie checked into the Mövenpick Mansour Eddahbi and enjoyed dinner at Le Douar in M Avenue.
Marrakech: Iconic Sights & Exquisite Dining
November 20th began with a visit to the famed Jardin Majorelle and YSL Museum, followed by lunch at La Trattoria and an afternoon city tour. Dinner took place at the atmospheric Le Tobsil.
On November 21st, the group toured several of Marrakech’s top hotels before enjoying lunch at the elegant Dar Rhizlane. The final dinner was held at the impressive Palais Dar Soukkar.
A Memorable Experience
The FAM trip provided Sophie with a rich overview of Morocco’s diverse landscapes, luxury hotels and warm hospitality, further cementing the country’s appeal as a standout destination for Irish travellers. An amazing trip with amazing people thanks to Visit Morocco and Rooster PR Agency.
