Riviera Travel has announced that its peaks campaign features a trade incentive and special weekly €1,000 draw.
Travel agents will receive a €30 voucher for every booking they make on behalf of the river cruise and escorted touring specialist from January 1 to February 28. The voucher amount will double for themed river cruise bookings. 2025 themed itineraries include:
* Gastronomy of the Douro – from Portugal to Spain
* History of the Douro – from Portugal to Spain
* Music of the Blue Danube
* Art & History on the Danube
* History & Art of the Rhône
* Gardens & Natural Beauty of the Rhône
* Gastronomy of Switzerland & the Rhine
* Music, Arts & Craft of Switzerland & the Rhine
Additionally, all bookings made will be entered into a weekly draw to win €1000 on a Mastercard credit card. The card will be preloaded and sent to the winning agent.
Elsewhere, a free upgrade offer is also available on select October 2025 departures. The upgrades cover middle to upper deck cabins for bookings made from December 18, 2024, to January 31, 2025. The departures comprise:
* Rhine & Moselle, departing October 2 and 23
* Cologne, the Rhine Gorge & Medieval Germany, departing October 6
* The Seine, Paris & Normandy, departing October 9
* The Blue Danube, departing October 13 and 14
* Burgundy, the River Rhône & Provence, departing October 16, 17 and 23
* Rhine, Strasbourg & Heidelberg, departing October 16 and 23
* Rhine Cruise to Switzerland, departing October 17
* Lyon, Provençal Rhône & the Camargue, departing October 24
Steven Taylor, International Sales Manager at Riviera, said: “Travel agent partners play a pivotal role in driving awareness of our cruise and long-haul product, and this incentive demonstrates our appreciation for everything they do. It’s also important to reward the trade during the crucial and busy peaks season, as we know they will be working to the maximum to drive sales. Meanwhile, the peaks upgrade offer gives guests the opportunity to enjoy a range of top-selling European river cruises in a sought-after upper deck cabin at no additional cost.”
