Luxury cruise line Regent Seven Seas Cruises has unveiled a new “brand positioning” featuring a new tag line, logo and multi-market promotional campaign.
The revitalised brand – with a new logo and a new tagline of ‘Unrivaled at Sea’ will make its debut across marketing and sales channels including print and digital advertising, social media, connected TV and more.
The promotional campaign takes as its theme the tagline Nobody Does It Better – which Regent says encapsulates “the extraordinary vacation experience found only on board The World’s Most Luxurious Fleet®.”
“We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, Travel Partners, and team members all around the world,” said Andrea DeMarco, President of Regent Seven Seas Cruises.
“When guests sail aboard The World’s Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivalled at Sea, exceeding each guests’ unique expectations in every way. We truly believe that across our fundamental brand pillars of Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection, that Nobody Does It Better than Regent Seven Seas Cruises.”
