MSC Cruises has launched a new marketing campaign extolling the virtues of its MSC Yacht Club “ship within a ship” service, based on feedback from guests.
The cruise line’s exclusive “ship-within-a-ship” concept offers guests the ultimate comfort, privacy and personalised service on holiday with keycard-only access to an array of private facilities.
With elegant and spacious suites, an exclusive restaurant, lounge, pool and sundeck, the MSC Yacht Club offers its guests a secluded sanctuary while allowing them to enjoy the countless facilities and entertainment possibilities available throughout the rest of the ship.
The 24-hour butler is incredibly popular among guests along with a dedicated concierge to offer guests complete peace of mind by managing every aspect of their stay.
From booking spa treatments and speciality restaurants to organising special celebrations such as birthdays or anniversaries, these dedicated professionals are always at hand to ensure every detail is flawlessly arranged.
Guests in the MSC Yacht Club are able to benefit from dedicated key-card access-only areas, priority disembarkation and embarkation at every port, 24-hour butler and concierge services, dedicated shore excursions, reserved seating in the theatre, an all-inclusive hassle-free experience and more.
Other advantages to the MSC Yacht Club are:
- Dedicated check-in and priority embarkation
Upon arrival at the port terminal, MSC Yacht Club guests are welcomed into a dedicated area and offered premium snacks and delicious drinks including a selection of champagne and prosecco. From there, a butler will quickly and seamlessly escort them through security checks to lead them to the MSC Yacht Club’s Top Sail Lounge, where guests receive a personalised welcome speech by the concierge, accompanied by bespoke beverages for a luxurious start to their holiday.
- Exclusive privileges enabling guests to make the most of their time
MSC Yacht Club guests enjoy priority disembarkation and embarkation at every port, with a butler escorting them from the MSC Yacht Club area to the pier or terminal. They can also make the most of the reserved seating in the ship’s theatre by being escorted to the theatre to a special reserved area with no need to reserve in advance. Guests can also enjoy the new exclusive MSC Yacht Club shore excursions which provide thoughtfully curated experiences with knowledgeable guides, private transportation, and small groups, allowing them to maximize their time and fully immerse themselves in each destination.
- An all-inclusive experience
The MSC Yacht Club’s all-inclusive experience guarantees a complete peace of mind for guests, with a premium drink package, unlimited Wi-Fi and access to the thermal area provided. In select ships, suites come with their own Nespresso coffee machine and an array of East India Company teas for caffeine and tea lovers to enjoy. The minibar is also included and refilled daily and can be tailored to guests’ preferences by asking the butler.
- Exclusive, elegant, and luxurious experiences
Guests can indulge in a range of refined experiences not available in other areas of the ship, including the ultimate high tea experience in the private Top Sail Lounge with butler service and champagne upon arrival. Provided once a week per cruise, guests can indulge in the finest teas from the East India Tea Company, served with delicious scones, sandwiches and pastries in traditional British fashion.
- Culinary delights and a sommelier in the MSC Yacht Club Restaurant
The MSC Yacht Club restaurant delivers an unforgettable dining experience, combining exceptional food and impeccable service, with a sommelier, frequently praised for their extensive knowledge, to elevate the dining experience by expertly pairing wines with each dish. Menus offer classic Mediterranean and
international dishes inspired by the regions in which the ship is sailing and a dedicated team of international chefs enhance the culinary experience with a focus on sourcing local premium products.
- From personalised touches to tailor-made shore excursions
Guests of the MSC Yacht Club can also expect daily amenities and delicacies, ranging from fresh fruits to macarons and chocolates as well as a spirit bottle of guests’ choice delivered in-suite. MSC Yacht Club guests also benefit from unpacking and packing services, as well as a personal shopping session in the onboard boutiques outside of regular opening hours or even a private jewellery viewing in the comfort of the guest’s suite. Guests can also enjoy the MED by MSC, our exclusive range of organic amenities specifically catered for MSC Yacht Club guests. Finaly, guests can also ask for tailor-made excursions and customised experiences with private guides and transportation for experiences crafted to their wishes.
- A family-friendly area with extra-services allowing parents privacy and peace of mind.
For ease, families travelling with children don’t need to leave the MSC Yacht Club area when their children need to be collected, their butler can collect the guests’ children from the kid’s club and bring them to wherever the parents are, meaning the experience is seamless for the whole family.
- Dedicated area in MSC Cruises Ocean Cay MSC Marine Reserve
For those guests traveling in the Caribbean, the exclusive MSC Yacht Club experience extends to this Ocean Cay MSC Marine Reserve, where a private beach and restaurant await. This exclusive area, the MSC Yacht Club Ocean’s house, provides members with the same high level of service and personalised attention that they enjoy onboard.
MSC Yacht Club Executive Director, Marion Baland, said: “There are even more advantages of the MSC Yacht Club just waiting to be discovered by guests.
“The beauty of the MSC Yacht Club lies in its ability to offer the best of both worlds. Whether guests are seeking a vibrant and varied entertainment experience for the whole family or a more serene and leisurely pace, it caters to all preferences. This flexibility sets it apart from other cruise lines, making it an ideal option for families, groups of friends, or couples.
“This is one of the aspects we’ve highlighted in our latest and brand new MSC Yacht Club marketing campaign, which was launched today and showcases its exclusivity and privacy in a world of choice.”
