MSC Cruises has announced Hollywood A-listers Drew Barrymore and Orlando Bloom as the celebrity talent fronting its new upcoming Super Bowl ad.
MSC recently announced that it had landed a lucrative 60-second television ad during this year’s Super Bowl – one of the most sought after ad slots in the world.
The ad will be used to advertise MSC Cruises’ commitment to the US cruise market and to promote the line’s upcoming flagship, MSC World America.
The ad will form part of a nationwide US ad campaign ahead of MSC World America’s debut, with the ship setting sail from Miami in April.
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“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA.
“We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”
Drew Barrymore said: “I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world.
“They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavour.”
