MSC Cruises has increased its branding presence in Formula One by becoming a premium partner of Flavio Briatore’s BWT Alpine Formula One Team for 2025 and beyond.
MSC Cruises will feature prominently on the 2025 car, the A525, which will be unveiled at the F175 Launch at the O2 Arena in London on 18 February.
MSC is already a global partner of Formula 1.
Pierfrancesco Vago, Executive Chairman MSC Cruises, said: “Formula 1 continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”
Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team, said: “We are incredibly excited to announce our new partnership with MSC Cruises. It is an honour for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”
