MSC Cruises has landed a lucrative television advertising slot during this year’s Super Bowl.
Advertising spots surrounding the Super Bowl are the most sought after in the world and can be hugely lucrative thanks to their reach.
The ad will star two yet-to-be-revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America.
Super Bowl LIX/Super Bowl 59 takes place, this year, on Sunday February 9 at the Caesars Superdome in New Orleans.
MSC Cruises is using the ad as part of a wider US marketing campaign aimed at showcasing MSC highlights such as MSC Yacht Club, Ocean Cay MSC Marine Reserve and the upcoming MSC World America ship. Overall, the campaign is aimed at communicating MSC Cruises’ commitment to the American cruise market.