James Howlett has been appointed Sales and Distribution Director for Solmar Villas.
He will assume the position from the end of April and joins from his role as Sales Director UK & EMEA at Hurtigruten.
Mr Howlett has over a decade of experience in the travel industry, including spells at Fred. Holidays, Uniworld and Collette. In the newly created role, Howlett will lead and scale the sales function across B2B and B2C channels, shaping and executing a sales and distribution strategy, developing the sales team, and growing relationships with key distribution partners including travel agents, tour operators and OTAs.
Sharon Bradbury, General Manager of Solmar Villas said: “We cannot wait for James to join our team at the end of April. This is a critical role for the business and with James’s stellar background and results-driven approach to leadership, we know he’s going to make a real difference to our business and be a great fit with our company culture.”
James Howlett said: “I’m really excited to be joining Solmar Villas at such an important stage in its growth. The team has already done a fantastic job building a strong brand, trusted trade partnerships, and real momentum across both B2B and B2C channels. Having led the UK and EMEA sales strategy at Hurtigruten, I’m looking forward to bringing that experience to Solmar — supporting the team, strengthening our distribution partnerships and building on the great work already underway to drive sustainable growth.”
Iain Powell, Chief Commercial Officer at Hurtigruten added: “During his time with Hurtigruten, James has been a valued member of the team and has supported our efforts in strengthening relationships with agents and partners. We thank him for his dedication and contributions and wish him every success in the next chapter of his career.”
