Virgin Voyages is set to deliver its biggest UK and Ireland trade activation this summer, with more than 1,000 First Mates (travel agents) invited onboard Valiant Lady.
Fresh off her dry dock and taking place during Valiant Lady’s Northern Europe season sailing from Portsmouth, the ‘Summer Tour 2026’ will feature seven dates across six ports. It marks the highest number of ports and ship visits the brand has ever included in a single UK trade initiative.
The UK and Irish ports on offer comprise:
- Dublin – August 7
- Glasgow – August 8
- Liverpool – August 9
- Belfast – August 10
- Edinburgh – August 18
- Portsmouth – August 20 and August 27
At each stop, First Mates will be invited onboard for the ultimate day visit. In addition to being among the first to see the ship’s newest upgrades, First Mates will enjoy immersive ship tours and hands-on product experiences that showcase what sets Virgin Voyages apart. Events will include hosted dining moments, entertainment showcases and surprise-and-delight touches – all highlighting the brand’s award-winning, kid-free cruising experience.
Matt Lebbern, director of sales, Europe & new markets, said: “Valiant Lady’s visit to Dublin is a real milestone for us – the first time we’ve officially opened our doors to the Irish trade to showcase our product first-hand. It’s a fantastic opportunity to immerse our First Mates in the Virgin Voyages experience, highlight what makes the brand distinct, and strengthen our partnerships across Ireland.”
Full details on each visit, including registration timelines and next steps, will be shared on The Bridge UK, the brand’s dedicated Facebook page for UK-based travel agents. Supporting information will also be available on firstmates.com.
