Luxury small ship cruise company Windstar Cruises has appointed Paul Chapple vice president of hotel operations.
Mr Chapple joins Windstar at a pivotal moment of accelerated growth and brand evolution, with two new ships, Star Seeker and Star Explorer, expanding the fleet. In this strategic role, Mr Chapple will guide the continued transformation of Windstar’s hotel operations to support the cruise line’s next era of innovation and luxury. He will report directly to Stijn Creupelandt, who advanced to the role of chief operating officer.
With more than 20 years of cruise industry experience, Mr Chapple brings a proven track record in shaping high-impact guest experiences, driving revenue growth, and leading diverse, high-performing teams. Most recently, he served as associate vice president, onboard commercial strategy at Azamara Cruises, overseeing global initiatives across shore excursions, multi-day land programmes, hotel stays, and signature events. His background also includes leadership roles in onboard revenue and hotel operations.
“As our fleet grows, Windstar is entering a transformative phase,” said Stijn Creupelandt, chief operating officer. “Paul will be essential in advancing our hotel operations to match the expectations of today’s discerning traveler while preserving the boutique experience at the heart of our brand. We’re excited to welcome him on board and look forward to the energy and expertise he brings.”
Mr Chapple will oversee all aspects of hotel operations and product development, including food and beverage, onboard services, entertainment, guest relations, and destination services. His leadership will be instrumental in supporting Windstar’s expanding fleet of all-suite yachts and sailing ships while upholding the company’s reputation for personalised, industry-leading service.
Windstar Cruises operates a fleet of all-suite yachts and sailing ships, offering immersive itineraries, a relaxed yet refined atmosphere, and service that’s as warm and welcoming as it is personalized. The boutique cruise line is expanding with two new ships joining the fleet. Star Seeker launched in December 2025, sailing in the Caribbean, Alaska, Japan and SE Asia. Star Explorer launches in December 2026 to sail year-round in the Mediterranean.
