Irish travel tech firm Datalex, a global leader in airline ecommerce, has announced a major advancement in its partnership with EasyJet through the activation of Stellex Air Bundles within the Stellex Offer Management platform.
Through the use of Stellex Air Bundles, easyJet can now design and deploy a variety of more personalised bundled offers – combining a wider selection of flights and ancillaries to suit the customer’s preference and making it easier for them to find what they are looking for.
Powered by Datalex’s Digital Configurator, the airline gains full control to create, refine, and manage bundled products without technical intervention. Together with the Stellex Product Catalogue and Stock Keeper, easyJet can accelerate product innovation, reduce time to market, and unlock new products with greater precision and agility, improving the shopping experience for its customers.
In addition, Datalex has enabled the launch of Flexpass, a new ancillary now available in the booking flow. Configured independently by easyJet using the Digital Configurator, Flexpass allows customers to change flights without incurring change fees – strengthening easyJet’s value proposition and supporting its strategy to offer more flexible, customer-centric travel options.
Robert Birge, Chief Customer Officer at easyJet, said: “The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options.”
Jonathan Rockett, CEO of Datalex, commented: “Stellex Air Bundles removes the constraints of static offers and gives easyJet the agility to launch new offers that drive measurable commercial value. With the Digital Configurator, easyJet teams can optimise their retail offering at pace and deliver stronger value for customers.”
