The World Travel & Tourism Council (WTTC), the global private sector voice of the travel and tourism industry, has appointed Gloria Guevara President & CEO.
Returning to the role she successfully held from 2017 to 2021, Gloria Guevara has more than three decades of experience at the highest levels of government and across the public and private sectors, bringing strategic vision and collaborative leadership to the heart of WTTC.
Ms Guevara succeeds Julia Simpson in the role.
Gloria Guevara, WTTC President & CEO, said: “I am honoured to return to WTTC after the most successful year in the sector’s history. My priority will be to help unlock potential, investment, growth and jobs in the sector; rebuild a stronger, globally representative WTTC; deepen engagement with members; and ensure that WTTC continues to deliver world-class research, advocacy and other services to the Travel & Tourism industry. Supported by our valued members,
who are the most important asset of WTTC, my focus will be on delivering a dynamic new era for the organisation and fostering close collaboration between public and private sectors.”
Manfredi Lefebvre, who from June 2025 oversaw WTTC’s last Global Summit in Rome and was then appointed as WTTC Chairman in September, added: “Gloria’s leadership and experience are exactly what WTTC needs as we enter this next chapter. Her return enables us to strengthen our talented team, expand our membership, and drive global advocacy with renewed energy and focus. Over 15 new companies are currently in the membership pipeline, alongside organisations returning after previously stepping away. The strong demand from countries wanting to host our annual Global Summits demonstrates WTTC’s continued relevance and the value we provide to members across the Travel & Tourism sector.”
