Visit Jersey announces the appointment of Ashley Proudfoot as Head of Marketing and Communications, effective 2 March 2026.
Currently Head of Communications at Visit Jersey, Ashley joined the organisation in 2022 and is based in Visit Jersey’s St. Helier office. In her newly expanded role, she will lead Visit Jersey’s marketing and communications strategy, delivering campaigns, content and partnerships to raise Jersey’s international profile, inspire potential visitors, and grow the value of the island’s visitor economy.
Commenting on the appointment, Chief Executive Tricia Warwick said: “Ashley has made a significant contribution to Visit Jersey through her leadership, strategic thinking, and commitment to strengthening our brand and communications. This promotion recognises both the meaningful impact she has had to-date and the important role that marketing and communications will continue to play in supporting our strategic objectives.”
Ashley brings more than 18 years of expertise in communications and brand strategy. Before joining Visit Jersey, she was based in New York leading strategic communications and partnerships for high-profile global brands, cultural institutions, and events including The Museum of Modern Art (MoMA), Farrow & Ball, JW Marriott Los Cabos and The LeBron James Innovation Center at Nike World Headquarters by Olson Kundig, among other projects. She started her career in journalism at NBCUniversal in Rockefeller Center. A longtime visitor before making Jersey her home, she brings an international perspective and a deep commitment to celebrating the island and what makes it a unique place to live, work, and explore.
