CV Villas has expanded its business development team with the appointment of Hollie Anderson as Business Development Executive, supporting the next phase of the brand’s growth and increased activity across its trade partnerships. Hollie joined CV Villas in January 2026 as part of the brand’s continued investment in its trade strategy.
Hollie brings more than 12 years’ experience in client-facing and partnership-led roles spanning the public and private sectors. Her background in business development, relationship management and events will support CV Villas’ continued focus on strengthening and growing its trade partnerships as the team expands.
In her role, Hollie will work closely with travel agent and tour operator partners, with a strategic focus on educating the trade around CV Villas’ recently launched unbranded website, a dedicated platform designed to support agents by allowing them to showcase and sell CV Villas’ handpicked portfolio under their own branding. Alongside championing the full CV Villas collection, she will play a key role in strengthening existing partnerships and supporting the development of long-term trade relationships.
Hollie joins CV Villas with valuable experience from her time at Kuoni, a DERTOUR brand, bringing practical insight on the luxury tour operator and travel trade landscape.
The appointment marks yet another milestone for CV Villas, demonstrating the brand’s continued investment in expanding its trade and business development capabilities, ensuring partners are fully supported with the tools, knowledge and access needed to grow alongside its portfolio.
On her appointment, Anderson said: “I’m thrilled to be joining CV Villas at such an exciting time. The new unbranded website and the breadth of the portfolio provide a fantastic opportunity to better support and educate our trade partners, and I’m looking forward to building strong relationships across the industry.”
