Wendy Wu Tours has unveiled a major new commitment to the Republic of Ireland, launching a fully bookable Irish website alongside five dedicated, Euro-priced brochures and reinforced trade support for Irish travel agents, as demand for specialist touring continues to gain momentum across the market.
The new Irish website, www.wendywutours.ie, marks a significant step forward for Wendy Wu Tours’ presence in the Republic of Ireland, giving Irish agents and travellers access to a seamless, fully bookable online platform with pricing in Euros across the operator’s global touring portfolio. Designed specifically for the Irish market, the website simplifies quoting, availability checks and booking, removing friction for agents, and helping speed up conversion at a key point in the Peaks booking window.
The launch is supported by the rollout of five dedicated Republic of Ireland brochures, covering Wendy Wu Tours’ strongest and fastest-growing regions: China, Japan, Southeast Asia, India & Central Asia, and Cruise & Tour. Each brochure has been tailored for the Irish market, with Euro pricing throughout and content designed to support Irish agents in selling long-haul touring with confidence.
Together, the new website and brochure programme underline Wendy Wu Tours’ long-term investment in the Republic of Ireland, positioning the operator as a committed partner to the Irish trade rather than a UK-led brand with adapted messaging.
The announcement comes as Wendy Wu Tours reports strong year-on-year growth in the Republic of Ireland, with momentum building into January following a renewed focus on the market. Demand for immersive, expert-led touring across Asia and beyond continues to rise among Irish travellers, with agents reporting growing confidence in selling long-haul escorted travel for 2026 and beyond.
Gary King, Head of Trade Sales at Wendy Wu Tours, said: “The Republic of Ireland is a hugely important market for us, and this launch is about putting the right foundations in place for long-term growth. The new Irish website and dedicated brochures make it easier than ever for Irish agents to do business with us, while clearly demonstrating that we’re investing properly in the market. We’re seeing strong momentum in ROI, and our focus now is on supporting agents with the tools, pricing, and confidence they need to convert demand during Peaks and beyond.”
In addition to the website and brochure launch, Wendy Wu Tours continues to strengthen its trade support across the Republic of Ireland through dedicated business development coverage, tailored pricing structures, and targeted promotions. Irish agents are also being encouraged to register for the Wendy Wu Tours agent website, which provides access to training resources, marketing assets, live pricing and availability, and quoting tools. Registration is available via Wendy Wu Tours’ Trade Support team and forms a central part of the operator’s ongoing agent education strategy in Ireland.
Kelly Hutchinson, Business Development Manager for Northern Ireland and the Republic of Ireland, added: “We’re seeing growing engagement from Irish agents as confidence in long-haul touring continues to build, and the feedback on the new Irish website and brochures has been extremely positive. Agents want clarity, simplicity, and strong support — and that’s exactly what this launch delivers. Our message to the Irish trade is clear: we’re here, we’re invested, and we’ve got your back.”
From an operational perspective, Wendy Wu Tours continues to focus on providing convenient flight options for Irish travellers, with departures available from selected regional hubs. For the Republic of Ireland, Dublin remains the primary gateway, with Belfast also relevant depending on passport requirements. This approach allows Wendy Wu Tours to balance airline availability and cost control while still covering the vast majority of customer demand, giving agents reassurance without over-promising on unsustainable regional routes.
To support conversion during Peaks, Wendy Wu Tours is also highlighting a series of tactical New Year offers available to Irish agents and their customers. These include free flights on selected tours as part of the operator’s New Year Sale, alongside dedicated solo traveller incentives on selected departures, helping agents address two of the most common booking barriers in the escorted touring market. The offers are available across a wide range of Wendy Wu Tours’ best-selling itineraries and are positioned as a timely boost to early 2026 bookings rather than a standalone sales push.
With nearly 30 years’ experience in escorted touring and a reputation as one of the UK and Ireland’s leading Asia specialists, Wendy Wu Tours continues to expand its global portfolio while maintaining a strong focus on agent partnerships. The Republic of Ireland launch represents the latest phase of that strategy, combining infrastructure investment, tailored product, and on-the-ground trade support to meet rising demand from Irish travellers.
Further information on the new Irish website, brochures and current offers is available via www.wendywutours.ie, or by contacting Wendy Wu Tours’ Trade Support team on [email protected].
