As holidaymakers continue to seek value, sunshine and unforgettable experiences, Click&Go Holidays latest booking insights highlight the destinations set to dominate travel in the coming year, as well as what destinations and holiday types dominated bookings in 2025. From long-standing favourites to emerging hotspots on the rise, these are the places capturing travellers’ attention.
Looking ahead for 2026, destination choices remain similar to that in 2025. Sun destinations continue to dominate, led by Lanzarote, followed closely by the Algarve and Tenerife, confirming the Canary Islands and southern Europe as firm favourites. Costa del Sol and Gran Canaria complete the top five, highlighting Spain’s ongoing popularity with Irish holidaymakers.
City breaks continue to remain a popular choice for 2026. Regarding destination choices, Rome is retaining its position as the number one city destination. This is followed by London, Amsterdam, Prague and Budapest. Regarding Family holidays, Lanzarote, Disneyland Paris, the Algarve, Salou and Orlando Florida are the top destination choices for 2026, reflecting interest in family holidays with theme parks, sunshine and family-friendly options.
In the USA, demand evidently remains consistent. New York, Orlando and Las Vegas lead the way once again, joined by Nashville and Boston, showing travellers’ continued interest in popular destination cities. For cruising, interest from holidaymakers remains unabated. The top cruise destinations for 2026 are the Mediterranean, the Caribbean, Northern Europe, the Canary Islands and Dubai.
Looking back on 2025, travellers favoured destinations that had proven appeal. The top sun destinations mirror those of 2026, with Lanzarote and the Algarve continuing to lead the way. Gran Canaria, Costa del Sol and Tenerife follow closely, showing strong consistency year on year. City breaks remained highly popular in 2025, with Rome and London holding the top two spots. Prague, Lisbon, and Krakow followed to complete the top five, highlighting a growing interest in cities breaks that are great value.
Regarding family holiday destinations the most popular in 2025 were Lanzarote, Disneyland Paris, the Algarve, Salou, and Orlando, Florida. While the Mediterranean and Caribbean remained the two favourite cruise destinations for 2025. This was followed by Northern Europe, Asia and Alaska.
Along with the established holiday favourites, several destinations are seeing increasing growth, as some holidaymakers are opting for new experiences over familiarity. Regarding highest growth levels, Malta leads for 2025, followed by followed by Kusadasi, Dubrovnik, Madeira and Marrakech. These destinations once again show the demand for sunshine holidays.
Family travel growth is being driven by experiences rather than being determined by single destinations, with Mediterranean and Caribbean cruises, USA holidays combining Florida and New York, and city breaks to Rome and London all seeing notable increases. Cruise growth was led by routes in Asia, followed by Northern Europe and the Canary Islands, which indicates an interest in varied cruise itineraries.
Overall, the data highlights a strong balance between trusted favourites and a growing appetite for new and enriching travel experiences. While sunshine destinations and iconic cities continue to perform strongly, increasing interest in emerging locations and experience-led holidays suggests travellers are becoming more adventurous in their choices. As demand continues to evolve, Click&Go Holidays remains focused on offering value, choice, service and expertly designed holidays to meet the interests of Irish holiday makers in 2026.
