The UK-based Advantage Travel Partnership has announced that Lee Ainsworth is to take on additional responsibility for the Partnership’s membership division with immediate effect.
Mr Ainsworth was appointed Strategy Director in December 2024 and now becomes Membership & Strategy Director, formalising his accountability for the Partnership’s membership strategy. His expanded remit recognises both the strategic impact he has already delivered and the central role a membership division plays in Advantage’s long-term strategy.
Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: “Lee’s decade of experience working with Advantage gives him deep knowledge of our business, enabling him to drive our membership strategy forward with clear focus, delivering initiatives that further empower the interests of our members, championing our vision of being the ultimate partner for the global travel community. Working alongside the Executive Leadership and the wider team, Lee will deliver high-impact priorities creating a digitally enhanced approach, and evolve membership models that ensure Advantage remains relevant while growing its scale and leverage.
Commenting on his expanded remit, Mr Ainsworth added: “My priority is to shape and lead the strategic direction of our membership strategy, working alongside our expert team as we build a future-ready membership proposition that truly reflects the ambition and spirit of our community.”
Lo Bue-Said has also announced a newly defined Executive Leadership Team (ELT) to operate at group level, which she says will drive strategic focus and ensuring alignment across the business.
The Partnership’s Executive Leadership Team comprises:
- Paul Nunn, Chief Operating Officer
- Xian Mayes, Chief of People
- Nick Rowe, Finance Director
- Andrea Caulfield-Smith, Managing Director – Global Business Travel
- John Sullivan, Commercial Director
- Lee Ainsworth, Membership & Strategy Director
- Alexis Coles-Barrasso, Chief of PR & Corporate Affairs
She added: “This team will provide leadership across our divisional structure, drive strategic advances in Global Business Travel, Membership, Financial Services, and our Corporate Activity. The team will provide the leadership strength, strategic clarity and organisational stability we need as we continue our transformation journey.”
