Emirates has announced an extension to its sponsorship of Italian football giants AC Milan.
The landmark renewal reinforces one of football’s longest and most successful collaborations, with Emirates continuing as the Principal Partner, Official Airline Partner, and Official Men’s Jersey Partner of the prestigious Italian club.
As part of the renewal, Emirates’ signature ‘fly better’ logo will remain emblazoned on the front of AC Milan’s Men’s First Team shirts across all major competitions including Serie A, Coppa Italia, UEFA, FIFA fixtures, and international friendlies. Emirates iconic logo will also extend to the jerseys of AC Milan Academy youth players.
Emirates will also benefit from extensive activation rights, including LED displays of its brand in stadiums and training centres for all home matches, exclusive digital content, fan engagement experiences, and premium hospitality. The extended partnership will feature innovative initiatives to engage fans, such as global watch parties hosted at select international locations.
Sir Tim Clark, President Emirates Airline said: “We are thrilled to extend our partnership with AC Milan. This collaboration, built on shared values and a mutual commitment to excellence, has created unforgettable experiences for millions of fans worldwide. Our deep-rooted relationship with Italy makes this extension a natural next step, as we continue to connect Milan and other Italian cities to the world through Dubai, while bringing Rossoneri fans across our global network closer to their favourite club and players.”
Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “The renewal of our partnership with Emirates stands as testimony to one of the most historic and admired collaborations in football, a shared journey that looks to the future with ambition and vision. Emirates will continue to stand by our side, helping us strengthen the Club’s solid foundations and, together, connect new generations of fans around the world while creating unique experiences that go far beyond the pitch.”
This renewed partnership reaffirms Emirates’ position as a leader in global sports sponsorship, with the Dubai carrier also sponsoring Arsenal, Real Madrid, Benfica, Lyon, Bayern Munich, and the FA Cup.
Emirates first began its sponsorship of AC Milan in September 2007. In 2008, the relationship was elevated to Top Institutional Sponsor, and the airline became the official jersey sponsor in the 2010/2011 season. In celebration of AC Milan’s 125th anniversary, Emirates unveiled a bespoke A380 livery last year, featuring the club’s iconic colours and official crest.
