Emirates Group has announced a series of customer-focused celebrations to mark the 25th anniversary of Emirates Skywards – its award-winning loyalty programme for Emirates and flydubai passengers.
Emirates Skywards is celebrating its Silver Jubilee by giving back to its members with 25 days of prestigious prizes from 25 September – 20 October. From bonus Miles, surprise activities, to a whopping 25 million Skywards Miles raffle – the loyalty programme is marking its quarter-century milestone with “unforgettable ‘fly better’ moments in the air and on ground”.
Emirates has also announced it will unveil a bespoke ’25 years’ aircraft livery featuring a striking silver design to celebrate the loyalty programme’s Silver Jubilee. The special decal aircraft is set to spread its wings starting from next month, flying across to all corners of the globe.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “25 years! We are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond.
“Our success stems from always placing members first. Over the years, we listened, adapted, and innovated. We continuously introduced new, personalised offerings to create valuable and memorable rewards to our members worldwide. It has been an incredible journey made possible thanks to the trust and confidence of our members. Thank you for being at the heart of our story. And what better way to celebrate than give back to our community with 25 days of nonstop surprises and offers– all while we take our loyalty message global with the special Emirates A380 ’25 years’ livery.
“Thank you to our partners, members, and dedicated team for making Skywards one of the most valued loyalty programmes in the world.”
