River cruise specialist Riviera Travel has boosted its UK management team by appointing Gemma Ashworth key account manger, succeeding Amanda Docherty in leading the company’s home-based trade agent partnerships.
Home-based agents remain a vital part of Riviera Travel’s success and future growth.
Under Amanda Docherty’s leadership, this channel has flourished, building a loyal and engaged community of agents and seeing a year-on-year growth of 30%.
Amanda Docherty commented: “We are thrilled to welcome Gemma to our fantastic trade team. She brings a wealth of experience, but more importantly, she’s a true people person. I’m confident she’ll make the role her own, and her personality will be a perfect match for the team.”
Ms Ashworth brings over 25 years of experience in the travel industry, including 12 years at Carnival Cruise Lines where she held the position of Senior Sales Manager.
Vicky Billing, Director of Trade & Partnerships UK & Ireland, added: “This appointment reinforces the importance of our trade partners to Riviera Travel. As I have said before, one size doesn’t fit all, and our rapid-response approach continues to resonate with our partners. I am excited to see how Gemma shapes this role going forward. I am also incredibly fortunate to work with such talented individuals in our UK & Ireland trade team, and we never take the support of our trade partners for granted. People first, always!”
