Trafalgar – the popular bus tour subsidiary of TTC – has joined Cruise Lines International Association (CLIA) UK & Ireland as a river cruise operator member, marking a significant step in the brand’s expansion into river cruising.
Trafalgar announced its expansion into river cruises last May – Trafalgar Announces Expansion into River Cruising – ittn.ie
Membership will give Trafalgar access to CLIA’s extensive UK and Ireland trade network, along with specialist resources, training and events focused on river cruising. This includes webinars, podcasts, marketing materials and participation in flagship events such as the annual CLIA Conference and CLIA RiverView Conference.
From April 2026, Trafalgar will launch its first two river ships, Trafalgar Reverie and Trafalgar Verity, each carrying 128 guests on immersive itineraries along the Rhine and Danube, bringing Trafalgar’s signature guided touring style to the waterways of Europe.
Andy Harmer, CLIA UK & Ireland managing director, said: “We’re very pleased to welcome Trafalgar to CLIA, and look forward to supporting them as they develop relationships with the trade. The popularity of river cruise continues to grow rapidly, so this is the ideal time to further support agent understanding and insight of their brand and the sector more generally.”
Kelly Jackson, TTC Tour Brands EMEA managing director, said: “We’re thrilled to be joining CLIA and to work closely with their outstanding network of travel agents across the UK and Ireland. Our move into river cruising is an exciting new chapter for Trafalgar, and CLIA’s training, resources and events will be invaluable in sharing this with the trade.
“When we welcome guests aboard Trafalgar Reverie and Trafalgar Verity in 2026, we look forward to offering them an unforgettable way to experience the Rhine and Danube and to collaborating with agents to bring these exceptional journeys to life for their clients.”
