Irish jockey Rachael Blackmore has been unveiled as the new face of FBD Hotels & Resorts, following the announcement of an exclusive two-year brand ambassador partnership.
The collaboration was revealed at The Curragh last Saturday. As part of the partnership, Ms Blackmore will feature in FBD Hotels & Resorts’ marketing campaigns, content shoots, and will make personal appearances at various events throughout the two-year term.
To mark the occasion, FBD Hotels & Resorts hosted a special lunch for its leadership team, where Rachael was introduced as the special guest. The company also sponsored two key races on the day: the Grand Hotel Juvenile Fillies Race at 2:50 pm and the FBD Hotels & Resorts Phoenix Sprint (Group 3) at 3:25 pm.
Commenting at the event, David Kelly, CEO of FBD Hotels & Resorts, said: “We are delighted that Rachael has agreed to partner with us. Her incredible, record-breaking achievements will be an inspiration to all our teams across the group. FBD Hotels & Resorts has at its core a deep culture and values, encompassing respect, working as one and taking responsibility, values with Rachael has shown throughout her career. Rachael transcends racing, and is an inspiration to many, young and old.It is fitting that someone of Rachael’s stature in the sport will now represent our brand. We look forward to seeing her as the face of our campaigns and as a special guest at occasions such as these race days and our conferences.”
Rachael Blackmore added: “I am proud to be joining FBD Hotels & Resorts as a brand ambassador. Their hotels are places I have visited and enjoyed over the years. They’ve always had a strong connection with Irish sport, especially in racing. What stood out to me was their focus on people – the importance they place on looking after their guests and supporting their team. I’m excited to be part of the journey and see what we can build together over the next two years.”
FBD Hotels & Resorts is a leading Irish and Spanish hotel, resort and property group, owned by Farmer Business Developments Plc. The group’s luxury four-star portfolio includes Faithlegg, Waterford; The Heritage, Laois; Castleknock Hotel, Dublin; Killashee Hotel, Kildare; and the Grand Hotel, Malahide, acquired in early 2025. Internationally, it operates Sunset Beach Club in Benalmádena and La Cala Resort in Mijas on Spain’s Costa del Sol. Employing 2,000 people, FBD Hotels & Resorts manages 1,387 rooms across its properties.
