Fred. Olsen Travel has announced details of a new multi-year agreement with Travelport, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Under the deal, Fred. Olsen Travel will exclusively adopt Travelport+ as its global distribution system (GDS).
The multi-year agreement also allows Fred. Holidays and Fred. Olsen Business Travel to leverage the capabilities of Travelport+ to enhance their operations.
Fred. Olsen Travel operates 23 high street travel agencies, a tour operator and GSA divisions, as well as a thriving business travel division. Fred. Olsen Travel initially engaged with Travelport as part of a dual-GDS strategy to support its leisure operations. However, through its evaluation, the agency identified additional advantages in Travelport’s modern retailing tools, leading to its decision to commit to the Travelport platform.
“Travelport’s superior API capabilities and innovative Smartpoint desktop solution are key to unlocking greater efficiencies and enhancing the booking experience for our teams,” said Lorraine Brown, head of business travel and flight service for Fred. Olsen Travel. “We’re confident this partnership will support our continued growth across both leisure and corporate travel sectors.”
Fred. Holidays will access Travelport+ content via Travelport’s modern APIs, while Fred. Olsen Business Travel consultants will use Travelport Smartpoint to deliver faster, more personalised service to clients.
“Fred. Olsen Travel’s move to the Travelport+ platform underscores the strength of our content-rich platform and our commitment to equipping tour operators and travel agencies with the tools they need to remain competitive,” said Jason Toothman, chief commercial officer – agency at Travelport. “The growing adoption of Travelport+ across the UK travel industry reflects its significant value to businesses evaluating their GDS strategies.”
