In a bold move that reinforces its commitment to delivering an outstanding and future-focused platform, AfricaTravelShows.com is delighted to confirm the appointment of Andy Oyegoke as Executive Director, International Cultural Trade Relations. Andy brings over 27 years of experience across strategic communications, cultural diplomacy, and global trade platforms. His leadership signals a new era of creative-commercial collaboration, and will be instrumental in shaping Africa Travel Shows’ 2025 vision.
“Andy Oyegoke’s appointment represents a transformational step for Africa Travel Shows. His rare blend of strategic insight, cultural fluency, and hands-on execution will elevate how Africa’s creative economy engages the world – commercially, culturally, and diplomatically,” – Yared Bizuneh, Director General, Africa Travel Shows
A co-founder of Africa Sustainable Trade, Andy has connected African producers from Rwandan coffee to Nigerian ginger to UK and European markets. He also serves as Chief Vision Officer for Symptom Spectrum (OurSkin.io), an AI-powered dermatology platform eliminating bias in global skin diagnostics. Recognised as one of the Top 100 African Business Leaders in the UK (2024), and a 2025 finalist for the AfBC International Trade Award, his influence spans fashion, fintech, wellness, media, and policy.
Notable highlights of Andy’s work include:
- Fidelity International Trade & Creative Connect (FITCC) – A landmark non-oil creative export event for Nigeria in London.
- FashART® at the Natural History Museum – A fusion of fashion, art, and philanthropy during London Fashion Week.
- Social Media Week MENA – Launching the region’s first edition with record-breaking digital engagement.
“This level of editorial and diplomatic engagement reflects a renewed global interest in Africa. We’re bringing together storytelling, trade, and culture to shift narratives and unlock new opportunities,” – Andy Oyegoke, Executive Director, Africa Travel Shows
Africa Travel Shows 2025: Event Highlights
With confirmed national delegations from Ghana, Ethiopia, Nigeria, Djibouti, and Zimbabwe, Africa Travel Shows 2025 will celebrate the richness and readiness of Africa’s tourism, trade, and cultural sectors through immersive showcases:
- Gastronomic Journey: Cuisine from 12 African nations, including Morocco, Uganda, Ghana, Rwanda, and Algeria, presented by regional chefs and UK-based African culinary talent in partnership with Made by Humans London.
- Culture & Music Arena: Over 10 live performances by music groups representing East, West, and Central Africa.
- African Art Showcase: A curated gallery of traditional and contemporary African art.
- Africa Business Forum: A platform connecting African SMEs, diaspora entrepreneurs, and global investors.
Each nation will be represented across culinary, cultural, tourism, and trade platforms – showcasing Africa’s global potential and multidimensional identity.
The Africa Travel Show, taking place at Novotel London, 1 Shortlands Hammersmith International Centre, London W6 8DR on Friday, 12th of September (trade) and Saturday, 13th of September (consumer), will once again create an environment where exhibitors and buyers can create new partnerships, exchange insights, and celebrate the richness of African travel.
If you are interested in joining the event please RSVP via return. For further information and to register for free media or trade passes visit www.africatravelshows.com.
