Ancora Cortina has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,200 preferred suppliers in 100 countries.
According to Andrea Filippi, Chief Commercial Officer of the hotel management group led by Aldo Melpignano, which includes Ancora Cortina among its properties, the inclusion of this newly added hotel in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Andrea Filippi. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”
Ancora Cortina joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Hotel Ancora Cortina’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
What makes Ancora Cortina truly distinctive is its bold yet refined design philosophy, shaped by the personal vision of its owner, Renzo Rosso, also founder of the OTB fashion group and brought to life by acclaimed interior designer Vicky Charles. Perfectly positioned in the very heart of Cortina, the hotel reflects a thoughtful balance between Alpine heritage and contemporary creativity, with individually designed rooms, curated materials and warm personal touches. This exceptional aesthetic, combined with immersive local experiences and a vibrant, social atmosphere, positions Ancora Cortina as a unique and compelling addition to the Virtuoso network.
For more information about Ancora Cortina, call + 39 0436 3261 or visit Ancora Cortina website.
