Emirates has topped the rankings as YouGov’s Most Recommended Global Brand for 2025, which the airline has said is testament to its longstanding ‘Fly Better’ promise.
Furthermore, Emirates is the only airline to be featured on the global top 10 list.
The YouGov Most Recommended Brands rankings measure the percentage of a brand’s customers who would recommend it to a friend or colleague. This year, Emirates achieved an outstanding score of 88.4%, with a significant lead on the next closest brand
Sir Tim Clark, President Emirates Airline, said: “This recognition underscores the deep connection and loyalty we’ve built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.”
By December 2025, Emirates will serve over 70 cities with aircraft fitted out with the latest interiors on Boeing 777s, A380s and A350s, representing almost 50% of its network, and offer over 2 million Premium Economy seats, enabling more travellers to enjoy Emirates’ latest generation premium onboard experience.
