European Camping Group (ECG) – which, ultimately, owns the popular Eurocamp brand amongst others – has completed the acquisition of Alannia, Spain’s largest operator of large-scale camping resorts.
The deal enables ECG to expand into the Spanish market under the Alannia brand, adding a network of sites that offer nearly 1,000 accommodations and 1,600 pitches. Alannia’s resorts will join ECG’s portfolio, which spans 13 European countries and includes more than 450 destinations.
Alannia was founded in 1997 by Alicante-based Grupo Marjal, owned by the Fur and Gómez families. With the partnership of Corpfin Capital since 2018, the company experienced significant growth, quadrupling revenues and becoming the leading operator in the sector in Spain.
Their investment in the development and expansion of the Alannia Resorts brand led to its shift into a modern, open-air hospitality proposition, offering an immersive, high-quality customer experience that has been recognised with a number of major national and European awards. The Alannia network has grown to five establishments, with three new resorts located on the Costa Dorada.
Sébastien Manceau and Philippe de Trémiolles, CEO and CFO of ECG, respectively, said: “The acquisition of Alannia strengthens ECG’s presence in Spain and highlights our real commitment to the Spanish market. We look forward to developing an attractive pipeline of new resorts in collaboration with the Alannia management team.”
Fernando Garijo, CEO of Alannia, said: “The Alannia management team is very excited about this next chapter with ECG, with whom we share a common set of values and culture. I am confident that this partnership will enable Alannia to continue its successful growth journey, with the addition of ECG’s valuable experience and resources.”
