Best4Travel has announced its first-time attendance at IPW 2025, the premier international inbound travel trade show for the US market.
This strategic move underlines the company’s ambitious plans to expand its footprint in the United States travel sector.
Hosted this year in Chicago, by the US Travel Association, IPW is a powerful platform that connects international and domestic travel buyers with US travel suppliers. As the most influential show for US tourism, IPW drives billions in future travel to the US and offers unmatched opportunities for relationship-building, product development and market expansion. For Irish travel brands, participating in IPW is a significant milestone, given the continued strong demand for travel to the US among Irish consumers.
Best4Travel and its homeworking division, Holiday Experts, already enjoy a solid presence in selling US travel. The company is now actively developing this market, recognizing both its potential and the loyalty of Irish travellers who return to the US for their 2nd and 3rd visits.
“The US has always been a strong performer for us, and we’re ready to take it to the next level,” said Jeff Collins, Managing Director of Best4Travel. “With my background in US travel and our trusted Best4Travel brand, we’re in a unique position to grow both our product offering and customer base. This is part of a broader strategy that includes innovation in technology, global destination growth and deepening our supplier partnerships.”
To spearhead this development, Best4Travel recently appointed Ciara Foley as Product Development Manager. With over 20 years of expertise in the US market, Ciara brings a wealth of experience and in-market relationships that will be key to expanding the company’s US offering beyond the usual gateway cities.
Ciara will be attending IPW to forge new connections and bring a wider range of US destinations to Irish customers. “We know the Irish market is evolving. Many travellers have done New York, Orlando and Boston – they’re now looking for new experiences and hidden gems. That’s where we see incredible opportunity,” she said.
While recent global events have raised concerns in some media circles about travel to the US, Best4Travel remains confident in its ongoing appeal.
“Irish people have a deep affinity for the US – culturally, historically, and logistically,” added Jeff Collins. “With pre-clearance in Dublin, significant airlift and strong personal ties, the US is not just a popular destination – it’s part of our travel DNA. Despite the headlines, the demand is strong, and we believe it will remain so for years to come.”
