Sports tourism is booming.
Increasingly, travellers are building trips around major sporting events—whether to cheer from the stands or to actively take part.
According to UN Tourism, this segment already represents 10% of global tourism spending and is expected to grow by 17.5% between 2023 and 2030.
With the Champions League Final just around the corner, TUI Musement – the holiday giant’s tours and activities division – is inviting football fans to discover a unique route through the stadiums of Europe’s most decorated clubs. This year, the title will be decided in Munich, in a duel between Inter Milan and Paris Saint-Germain. These iconic venues have become major cultural and tourism landmarks, attracting millions of visitors each year.
Santiago Bernabéu Stadium, Madrid. More than a million people visit the home of Real Madrid each year, making it one of the most popular stadiums in the world. The stadium tour includes access to the club’s museum, where visitors can relive historic moments, get up close to the club’s many Champions League trophies, and enjoy panoramic views of the venue, currently undergoing a major renovation set to be completed this summer.
Real Madrid: 15 Champions League titles
San Siro / Giuseppe Meazza Stadium, Milan. This iconic stadium is shared by fierce rivals AC Milan and Inter Milan, and its tour offers a unique double perspective. Visitors can explore the stands, pitch, both teams’ changing rooms and a joint museum showcasing decades of shared history. With a new stadium on the horizon, a visit today also feels like a farewell to one of European football’s most legendary arenas.
AC Milan: 7 Champions League titles | Inter Milan: 3 Champions League titles
Anfield Stadium, Liverpool. Anfield is more than just a stadium—it’s a symbol of pride, tradition and community. The tour takes fans through the players’ tunnel, past the famous “This is Anfield” sign, and into the changing rooms, press area and an interactive museum. A highlight is the emotional soundtrack of “You’ll Never Walk Alone”, echoing the deep bond between club and supporters.
Liverpool FC: 6 Champions League titles
Allianz Arena Stadium, Munich. This year’s final will be held at the futuristic Allianz Arena, home of FC Bayern Munich. The stadium tour includes a panoramic walkway, trophy exhibits, VIP zones and pitch-side access. A pioneer in sustainability, the Allianz Arena was the first stadium to feature a self-cleaning ETFE roof and boasts an advanced lighting system capable of displaying over 16 million colours.
FC Bayern Munich: 6 Champions League titles
Spotify Camp Nou Stadium, Barcelona. Although currently undergoing renovation, the legendary Camp Nou still welcomes visitors via an immersive museum experience. The tour includes a 360º journey through FC Barcelona’s history, legendary trophies, tributes to stars like Ronaldinho and Lionel Messi, and a preview of the new stadium—set to become the largest in Europe.
FC Barcelona: 5 Champions League titles
Johan Cruyff Arena Stadium, Amsterdam. A pioneer in sustainable stadium design, the Johan Cruyff Arena features a retractable roof, solar panels and an energy storage system powered by recycled batteries. Visitors can enjoy a virtual reality tour, explore the locker rooms and benches, and walk through the Hall of Fame celebrating Ajax’s greatest achievements.
Ajax: 4 Champions League titles
