Norwegian Cruise Line (NCL) is back on the move with its Walk for Wellness campaign, encouraging agents across the UK and Ireland to lace up and step out.
Following the huge success of last year’s initiative – where over 1,000 agents collectively clocked 98,000 miles and raised £15,000 for charities Abta Lifeline and ITAA (Irish Travel Agents Association) Benevolent Fund – NCL is turning up the pace for 2025 with a new target of 120,000 miles. This year’s route will see walkers virtually island hop their way through the Caribbean, including NCL’s two private islands, Great Stirrup Cay and Harvest Caye.
NCL will be supporting the same charities for 2025, pledging to donate £10,000 and €5,000 respectively. These funds will directly help members of the travel trade community, offering vital assistance such as food vouchers and help with heating bills.
To motivate the miles, there’s a bumper prize pool in place for participants ready to accept ‘mini challenges’ throughout the month, including:
- FOUR cabins aboard the stunning new Norwegian Luna’s inaugural, launching in 2026
- £100 Nike gift voucher
- Two £100 wellness vouchers (details TBC)
- A Ninja Blender
Audrey Headon, Chairperson of the ITAA Benevolent Fund, said: “Last year, NCL’s support gave our fund a much-needed boost – and allowed us to assist those in the travel trade facing real hardship. From providing supermarket vouchers to covering essential bills, the impact was tangible. It’s heartwarming to see NCL stepping up once again, and we’re excited to walk alongside them for another year of wellness and support.”
Trudie Clements, Director of Abta Lifeline, added: “We’re thrilled to be part of NCL’s Walk for Wellness for a second year running. Their generous donation made a real difference to colleagues struggling with the cost of living, and it also helped raise awareness of the support available through Lifeline. It’s initiatives like this that remind people they’re not alone – and that this industry looks after its own.”
Gary Anslow, Vice President and Managing Director UK&I at NCL, said: “Walk for Wellness was a true highlight in our calendar last year. The spirit of our agents, partners, and team is what makes this campaign so special. We’ve seen firsthand the difference these funds make, and the stories of personal transformations are inspiring. Let’s smash 120,000 miles together and have some fun along the way!”
Walk for Wellness 2025 kicks off on the 1st May and runs until 31st May.
To take part, please download the wellbeing app and register, using this link Walk for Wellness UK&I 2025
