Small ship cruise line Azamara Cruises has appointed David R. Siewers Chief Sales Officer International, effective as of May 22.
In this role, Mr Siewers will oversee all markets outside of North America, demonstrating Azamara Cruises’ commitment to supporting travellers and agents across the world, as it targets global growth.
Mr Siewers brings extensive experience in the cruise industry, most recently serving as Director of Northeast Sales at Celebrity Cruises where he spearheaded the company’s first-ever localised marketing programme, increased booking volumes, managed agency partners and ultimately mentored and developed market managers, who under his guidance were responsible for over 700 agency relationships.
David Duff, Managing Director UK & EMEA; Natalie Holder, International Marketing Manager, Carlos Herrero, Director of LACAR; and Victoria Chigwidden, Director of Sales Australia & New Zealand, will report to Mr Siewers, contributing to Azamara Cruises’ international operations and strategic initiatives.
Dondra Ritzenthaler, CEO of Azamara Cruises, commented: “David is an exciting addition to Azamara Cruises. We are growing as a company and his extensive knowledge of this ever-evolving travel space will allow us to continue delivering exceptional guest experiences. David will guide us as we increase our global presence and performance through strategic alliances with agents and travellers alike in key international markets. I cannot wait to see how he will foster growth and explore more avenues for expansion.”
David R. Siewers added: “I have long admired Azamara Cruises’ commitment to immersive travel experiences and cannot wait to begin my tenure in May. I look forward to leading our international teams to ensure we continue growing sales performances in each market, while strengthening existing relationships and finding new opportunities with valuable trade partners around the world”.
Mr Siewers will officially assume his role on the 22nd May and will be based in Miami, Florida.
