A survey of European holidaymakers by TUI shows Mediterranean getaways dominate travel plans this year, but Asia and Africa are becoming increasingly popular destinations.
Regarding Mediterranean destinations; Mallorca, Greece and Türkiye are still hugely popular, but Bulgaria and Egypt are rising in popularity.
In the long-haul segment, the USA, Thailand and the United Arab Emirates are experiencing strong growth.
Vietnam is moving into the limelight thanks to the new Robinson Club Nam Hoi An, and Zanzibar and Kenya are also establishing themselves as popular holiday destinations.
Another result of the latest TUI survey: solo holidays are becoming increasingly popular. One in nine TUI guests already travels alone, especially to club resorts such as Robinson Cala Serena on Mallorca or TUI Magic Life Masmavi in Türkiye.
Families continue to prefer summer holidays, with growing interest in all-inclusive offers and hotels with large family rooms.
