Holiday giant TUI has appointed Amber Pine chief marketing officer of its Markets + Airline division.
Joining from Sky, where she worked in the consumer, sales and marketing divisions, Ms Pine will start with TUI on April 24 and will lead the teams responsible for Brand & Content, Marketing & Sales Optimisation, Customer Experience, Customer Service and Operations Management. Additionally, she will lead Customer Insight, Brand Strategy and Brand Identity activities for the TUI Group.
“I am very happy that Amber will be joining the TUI team. She played a pivotal role across several transformation projects within Sky and brings a track record of delivering growth, creating engaged customers and growing successful consumer brands to the table. I am convinced that she will play a significant role as we deliver value from the transformation of the Markets + Airlines business,” said David Schelp, CEO Markets + Airline.
Ms Pine said: “I’m thrilled to join the TUI team and contribute to creating unforgettable experiences for our customers. I’ve always admired the iconic TUI brand and its commitment to both excellence and innovation. With so many exciting growth opportunities ahead, I’m looking forward to working with the brilliant teams across Markets + Airline and Holiday Experiences to help shape the future of travel.”
