Emirates has opened its first Emirates World store in Africa, in Kenya’s capital city Nairobi.
The store concept combines smart technology, expert personal travel advice, and immersive experiences incorporating the latest in experiential technologies to bring Emirates’ signature hospitality even closer to customers.
The Africa opening is part of Emirates gradual global roll-out of the store network, which will eventually see 40 stores around the world.
It follows recent openings in Hong Kong and London, which is the first Emirates World store in Europe.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “We are pleased to bring our reimagined retail store concept to Africa for the first time, elevating our customer experience in Kenya, and then in more destinations across the continent in the coming months. The Emirates World store provides a flavour of the signature experience we offer, from friendly and insightful staff to hands-on showcases that bring our ‘Fly Better’ promise to life. We can’t wait to inspire our customers to discover more with Emirates when they visit the store.”
Guests can explore the iconic Emirates A380 Onboard Lounge experience with an immersive, full-size showcase or explore the smart technology experiences such as the ‘selfie mirror’ which snaps pictures of travellers against scenic destination backdrops.
Six customer service counters staffed by expert consultants are on hand to plan travel itineraries, supporting reservations and ticketing as well as general enquiries, ensuring a seamless journey at every touchpoint. The consultants can also offer insight into Emirates Holidays, the airline’s tour operating arm, which provides customers with bespoke packages to unlock the finest travel experiences. Kiosks empower travellers with a self-service touchpoint, while minimising wait time and offering a faster service.
Emirates is fast approaching an important milestone in Nairobi: it’s 30th anniversary. Since the first flight in October 1995, Emirates has flown over five million passengers to and from Kenya on double daily flights from Dubai.
In 2023, Emirates established an interline partnership with Kenya Airways, providing seamless connectivity to an additional 28 points in Africa through Nairobi, including Mombasa, Kigali, Bangui, Nampula, Kilimanjaro and more. In the last year, over 12,000 passengers have taken advantage of the agreement, exploring more with frictionless travel.
